DIGITAL SKETCHES
FOR PITCH & CONTEST HOSPITALITY PROJECT
Collaboration with international clients on hospitality and hotel projects, from early concepts to final atmospheres.
I create sketch-based visuals for pitches and competitions, bringing spaces to life through details, characters, food and styling.
My goal is to offer a complete, end-to-end service, from the initial idea to a strong, impactful visual that helps clients pitch, refine, and elevate their project.
This project illustrates my approach to early-stage design and client collaboration, where the goal is to transform an initial idea into a compelling and tangible visual narrative.
My process always begins with a conversation.
Understanding the client’s vision, needs, and intentions is key. If plans are available, I use them as a base to quickly build a simple 3D model focused on volumes and spatial organization.
This first 3D step is essential. It allows us to:
Visualize the space in a clear and immediate way
Test proportions and volumes
Analyze circulation and workflow (especially important in functional spaces such as bars or hospitality environments)
Ensure the layout works efficiently between different areas
Another major advantage of this phase is that it enables us to define a precise viewpoint together. This shared decision becomes the foundation for the next stage.
Beyond visualization, I also support the creative direction of the project. This includes:
Identifying key elements to highlight
Defining color strategies and how they integrate into the space
Exploring materials, including sustainable and bio-sourced options
When needed, I can also develop material boards and provide technical sheets to support design presentations or competition submissions.
Once the viewpoint is established, I move into Procreate, where I transform the base perspective into a more immersive and expressive visual. I enrich the scene by adding textures, lighting, materials, vegetation, characters, and food elements, bringing life and atmosphere to the project.
